Hiring in Web2 usually focused on filling the chairs. The success metric was, too often, how many people were brought in, not how well they

As you are well aware, there has been a transition in the Internet. From Web2 space, we are slowly entering the Web3 era. In Web2,

Web2 has been shaping brand interactions for many years. This has been happening via websites, apps, and social networks. But as of the moment, the

The year 2025 is coming to a close, yet Web3 events remain in full swing. In the months ahead, the calendar is still filled with

When Web2 companies move into Web3, the first instinct is often to stick with what worked before—slick ads, loyalty programs, influencer campaigns. But here’s the

It’s about keeping your brand clear, consistent, and memorable across every touchpoint—from strategy and identity to messaging, customer experience, and reputation. Done right, it builds trust, drives loyalty, increases recognition, and sets your business apart from competitors.