As you are well aware, there has been a transition in the Internet. From Web2 space, we are slowly entering the Web3 era. In Web2, the focus is on social networks, centralized apps, and e-commerce. On the other hand, Web3 is now more about ownership, transparency, and communities.
And while this transition brings about tremendous changes, there’s one thing businesses should remember: the skillset that worked in Web2 won’t carry over in Web3. You must hire exactly the right people to make your business successful. You need blockchain-native talent who can guide your brand through unfamiliar territory.
Here are the three hires that will define whether your Web3 transition succeeds or stalls. Continue reading.
The Web3 Community Manager
One of the three key roles you should have in your Web3 brand is a community manager. Here are the skill sets and knowledge they should possess:
Understands Decentralized Communities
In Web3, participation is important. And this is why community managers must understand how decentralized communities function. They should know about community votes, open discussions, or token-driven incentives.
Because, unlike in Web2 where brands just broadcast to their audiences, in Web3, the audiences prefer to be a part of the decision-making process.
Builds Trust Through Transparency
If there’s anything more that the people of Web3 put importance on, it’s trust. It’s considered the currency of the Web3 space. That’s why a good community manager must know how to keep conversations transparent.
They must also share updates honestly. And most importantly, they must make the members feel more involved, as they don’t prefer being marketed to.
Handles Feedback and Conflict in Real Time
As people get more involved, there will always be instances of criticism. And in Web3, these criticisms move fast and are presented in public.
Thus, community managers must have critical thinking, so they can address and resolve issues before they aggravate. They should also know how to handle conflicts openly and prevent disputes that may damage your brand’s reputation.
Drives Engagement
Community members don’t like being bombarded with just products. They want activities. They want to participate in projects, answer polls, or join in events.
A skilled manager creates spaces where members feel ownership, not just membership. Especially since engagement gives people meaning and not just another consumer of the product.
The Blockchain Developer
One of the three key roles you should have in your Web3 brand is a blockchain developer. Here are the skill sets and knowledge they should possess:
Translates Business Ideas Into Smart Contracts
Every Web3 project runs on code. Blockchain engineers should be able to take business ideas and turn them into trusted, working smart contracts. And this smart contract should ensure tamper-proof, efficient, and transparent transactions.
Ensures Security and Scalability of Protocols
One coding error can drain millions. Developers safeguard your protocols and design them to handle growth without crashing.
Navigates Open-Source and Forked Codebases
Since Web3 is all about transparency, it’s open-source by nature. The developer should possess the knowledge to adapt to existing frameworks. However, they must be careful enough as well not to introduce vulnerabilities that could potentially harm your brand.
Collaborates With Non-Technical Stakeholders
Executives and marketers may not speak code. Therefore, your blockchain developers should act as translators. They should be able to explain technical limitations and opportunities in simple language.
Future-Proofs With Ongoing Upgrades
Web3 is never finished. The developers should be able to make consistent updates to address community demands, fix security vulnerabilities, and make your project timely in a rapidly changing environment.
The Web3 Marketing Strategist
One of the three key roles you should have in your Web3 brand is a blockchain developer. Here are the skill sets and knowledge they should possess:
Shifts From Customers to Community Members
Web3 audiences don’t want to be “targets.” They want to feel like co-owners. A strategist builds campaigns that respect this cultural shift.
Communicates Value Through Ownership
NFTs, tokens, and digital assets give communities a sense of belonging. The strategist helps your brand communicate why ownership matters and how it benefits members.
Leverages DAO-Led and Grassroots Campaigns
In Web3, some of the best campaigns are created by the community itself. Your strategist should be knowledgeable in empowering your DAO community members. They should also be able to foster relationships with the ambassadors and advocates to further amplify your brand message.
Measures Success Beyond Clicks and Conversions
Web2 marketing tracked likes and impressions. Web3 measures wallet growth, DAO participation, and long-term community loyalty.
Avoids Web2 Mistakes in a Web3 World
One of the few mistakes brands make in the Web3 space is using ads and influencers to reach out to their audiences. However, you must remember that these might not work effectively in this space.
In Web3, campaigns should be community-driven. They should also be transparent and authentic.. Therefore, your strategist should be someone who values making connections and forging relationships with your community. community-driven.
Final Thoughts
Success in Web3 is not about adding more staff. It’s about making the right three hires: a Community Manager to connect with people. A Blockchain Developer to build secure and scalable systems. And a Marketing Strategist to tell the right story in the right way.
These roles are the foundation of a Web3 transition. Businesses that invest in them today will be the ones shaping tomorrow’s digital economy.
