Established in 2017, KuCoin’s quest for a robust platform was just the beginning. They needed trust, visibility, and loyalty. Enter Skyline, the catalyst for transformation that propelled KuCoin from an emerging exchange to a global powerhouse.
Now a leading cryptocurrency exchange platform, KuCoin boasts over 30 million users across 190+ countries trading 700+ coins with a $1.9 billion trading volume every 24 hours. With a focus on user experience, security, and innovation, KuCoin provides a platform for both seasoned traders and newcomers to participate in the dynamic world of crypto.
This case study unveils how Skyline’s adept fintech marketing services and strategic branding initiatives catapulted KuCoin to unicorn status, steering the crypto markets with unmatched success.
In the volatile world of cryptocurrency, trading volumes fluctuate with market trends, but proactive community management remains key. Our expert handling of user interactions ensures confidence and engagement, even in downturns.
Despite market volatility, our strategic marketing consistently drives community growth, as evidenced by our steadily increasing Twitter following and expanding reach.
In the early stages, KuCoin faced lack of distinct brand identity and inconsistent messaging hindered its ability to stand out in the crowded crypto exchange market.
This confusion led to a lack of trust and credibility, especially among new users who sought established platforms.
Additionally, the absence of active community engagement and a lackluster marketing strategy hampered efforts to attract and retain users.
In a crowded fintech space, KuCoin struggled to stand out and gain recognition, resulting in limited visibility and growth.
KuCoin’s early efforts to engage users were ineffective, leading to a lack of active participation and a weak sense of community, hindering user satisfaction and platform loyalty.
As a new player, KuCoin struggled to build trust and credibility, leaving it vulnerable to competitors who could easily attract users looking for a more reliable platform, losing market share to more established exchanges.
KuCoin’s initial marketing lacked focus, making it difficult to resonate with its audience and secure long-term loyalty, leading to high user turnover and a struggle to maintain a stable user base.
Skyline’s strategic approach to transforming KuCoin into a trusted, user-friendly exchange centered on two core pillars: Branding and Community Management.
Through this holistic approach, Skyline’s branding and community management services played a pivotal role in KuCoin’s transformation, establishing the platform as a trusted and user-friendly exchange that continues to thrive in the dynamic world of cryptocurrency.
We led an extensive rebranding effort to create a space for KuCoin in the competitive fintech market. This included a vibrant and modern visual identity redesign, reflecting KuCoin’s innovative approach.
Additionally, we overhauled messaging across all channels, ensuring clear, compelling communication that resonates with both new users and seasoned traders.
We developed interactive platforms, such as forums and social media spaces, for real-time interaction and support.
We organized regular community events, including webinars, AMAs, and contests to further boost engagement and loyalty.
Skyline’s strategic approach to transforming KuCoin into a trusted, user-friendly exchange centered on two core pillars: Branding and Community Management.
Through this holistic approach, Skyline’s branding and community management services played a pivotal role in KuCoin’s transformation, establishing the platform as a trusted and user-friendly exchange that continues to thrive in the dynamic world of cryptocurrency.
Consistent branding was achieved through regular posts that reinforced KuCoin’s core values and mission, keeping the brand top of mind.
By delivering value-driven content, including educational posts and market insights, every communication resonated with the audience and provided tangible benefits.
Blog content was integrated with social media by sharing snippets that linked back to full articles, driving engagement and traffic.
This content synergy ensured that blog topics aligned with ongoing marketing efforts, maximizing impact across channels.
Trending memes were posted to create fun, shareable content that increased brand interactions.
By aligning humor with KuCoin’s voice, the brand became more human and relatable while maintaining professionalism.
All project information, from content calendars to branding guidelines, was centralized to ensure consistency across communications.
Regular updates and controlled access kept information accurate and available to the right team members, maintaining uniformity in external messaging.
Skyline’s strategic intervention, focusing on brand building and community management, proved to be the catalyst for KuCoin’s unprecedented growth.
By crafting a strong and distinct brand identity, Skyline instilled trust and credibility in KuCoin, attracting millions of users to the platform.
KuCoin ranks #58 with over 200,000 KCS addresses and daily trading exceeding $5 billion.
Growth continues with 400,000 KCS addresses and a jump into the top 30 market cap.
Breakthrough to over 1,000,000 KCS addresses, with daily trading volumes reaching $30 billion and user base expanding to 50 million.
KCS Trading: Began at $0.69 (October 24, 2017).
Market Position: Ranked 169th, struggling to gain traction.
Trading Volume: Saw significant improvement
Market Position: KuCoin became a prominent name, reflecting resilience and growth
KuCoin’s Telegram community experienced significant growth, starting with just over 4,000 members in 2017 and reaching almost 200,000 by 2023.
The introduction of a second group in 2021 further boosted membership, which now totals well over 300,000 across both groups. This demonstrates a substantial increase in community engagement and reach over time.
KuCoin’s Twitter following experienced exponential growth since 2017, starting with just over 325,000 followers and surging to nearly 2.8 million by 2024.
This impressive increase demonstrates a significant expansion in brand awareness and reach on the platform.
Leveraging data-driven content strategies resulted in heightened user engagement and expanded market presence.
Continuous integration of user feedback into platform enhancements, significantly boosting user satisfaction and platform reliability.
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Following Skyline’s strategic branding and community management initiatives, KuCoin experienced significant post-engagement success, solidifying its position as a global leader in the cryptocurrency exchange market.
From dwindling out of existence, to trading $1.9 billion every 24 hours – Skyline empowered KuCoin to overcome early challenges, transforming the platform into a leading force in the cryptocurrency market, trusted by millions of users worldwide.
Insights into upcoming fintech and digital marketing trends, affirming Skyline’s leadership and foresight.
The rapid expansion of DeFi solutions offers fintech companies opportunities to innovate with new financial products and services.
Tip: Integrating DeFi protocols can enhance transactional capabilities and open new revenue streams.
AI and machine learning are revolutionizing how trading algorithms adapt and perform.
Example: Utilizing AI to analyze market patterns can significantly improve predictive accuracies and operational efficiencies.
As regulations increase, RegTech solutions help manage compliance more efficiently.
Insight: Investing in RegTech not only mitigates risks but also streamlines operations, saving time and resources.
Blockchain continues to gain traction for its ability to offer transparency in transactions.
Strategy: Implementing blockchain to track asset movements and record transactions can greatly increase consumer trust and brand credibility.
Engage with us for your first project and receive a 20% discount on our service fees for the first 3 months.
KuCoin has now evolved into a leading cryptocurrency exchange platform, boasting over 50 million users across 200+ countries.
With 700+ coins available for trading and a daily trading volume of $1.9 billion, KuCoin stands out for its strong focus on user experience, security, and innovation, making it the go-to platform for both seasoned traders and newcomers in the dynamic world of crypto.
Partner with Skyline today and let us empower your brand to reach new heights. Contact us to schedule your initial consultation and embark on a transformative path to success.
Tailored Solutions: Based on the initial consultation, Skyline will develop a customized strategy that aligns with your specific needs.
Approval Process: Review and approve the proposed strategy and timeline to ensure it meets your expectations.
Project Kickoff: Officially start the project with a dedicated Skyline team.
Regular Updates: Receive bi-weekly updates to keep you informed of progress and any adjustments needed.
Performance Review: Evaluate the project’s success based on predefined metrics.
Scalable Solutions: Discuss and plan for scaling successful strategies or adjusting tactics as needed.
Reach out to book your first consultation free of charge. Get ready to discuss your current fintech landscape, any challenges, and your objectives.
Sign up today to receive a no-obligation consultation on how to leverage Skyline’s expertise to scale your fintech business.
Rated Excellent
Joyce Balagot, Managing Director
Mike Lindbäck, Director of Sales Marketing
+63 966 798 3112 (WhatsApp)
business@skyline.support
www.skyline.support
Skyline combines industry-leading expertise with innovative strategies tailored to each client’s specific needs, proven strategies that drive measurable growth and engagement.
We offer comprehensive market entry strategies, including brand development, community building, and initial user acquisition campaigns.
While specific results can vary, our clients typically see a significant improvement in user engagement and market share within the first six months.
Yes, we provide various engagement models from project-based contracts to full-service retainer agreements, ensuring flexibility to meet your business needs.
+63 966 798 3112 (WhatsApp)
business@skyline.support
www.skyline.support
